General Data Protection Regulation – What Does It Mean For Digital Marketers?

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Disclaimer – I’m not a lawyer, so this is not legal advice. I’ve chewed through the regulations and I have gained a fairly clear idea of what the changes are, and am highlighting them below. I’m also focusing on what this means for marketers – but these regulations reach far and wide, to any personal data. Continue reading “General Data Protection Regulation – What Does It Mean For Digital Marketers?”

5 Reasons Why Customers will Thank You for Using Contact Validation

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Contact validation is commonly used to prevent fraud and build businesses. The business case for contact validation is well established, and these tools are essential to protect and build your business. However, did you know that your customers benefit from validation, too? Continue reading “5 Reasons Why Customers will Thank You for Using Contact Validation”

OVERCOMING DELIVERABILITY CHALLENGES

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The email marketing landscape has seen a lot of change in the last few years. The emergence of mobile, new apps, contextual marketing, consumer demand for personalization, new legislation, and so on, creates an ever-growing list of priorities for email marketers. Through it all, one area remains the bedrock of successful programs – deliverability. Ensuring continual inboxing to your subscribers leads to higher opens, conversions, and revenue. Unfortunately, deliverability also happens to be one of the least understood areas in the email lexicon. Continue reading “OVERCOMING DELIVERABILITY CHALLENGES”

Email Validation Versus Verification

We were having a discussion with Brad Owen, CEO of an email cleansing platform, on the state of the email list cleansing industry. If you go to that link, you’ll find a lot of players in the market – many of which we’ve tested and used for our clients. We struck up a relationship with Neverbounce (now a sponsor of the blog) because their system did an extraordinary job of verifying our newsletter list and our clients’ lists. Continue reading “Email Validation Versus Verification”

How to Tackle Data Quality and Velocity Issues – 4 Steps

 

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The fact is, marketers are now very nonchalant about poor quality prospect as well as customer data. A recent reliable data shows that about 60 percent of organizations use unreliable customer data. The B2B companies are also culprits of this mess, the same survey shows that about 25% of a regular B2B company operates with inaccurate database in terms of customers information. The reason is associated with the several manual techniques which only serve as temporal and quick fixes when it comes to users information collation. At the end of the day, marketers end up incurring more costs, wasting more time and getting little result. Continue reading “How to Tackle Data Quality and Velocity Issues – 4 Steps”

How to Use Customer Data Without Being Creepy

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As a modern marketer with practically unlimited consumer data at your fingertips, it’s not uncommon to feel a little bit like Big Brother. The sheer volume of information available to you is impressive and can help fuel a positive experience for your prospects—but, if mishandled, can be downright unnerving. If your marketing gives your audience the creeps, it will turn them off from your brand. Continue reading “How to Use Customer Data Without Being Creepy”

4 Steps to Tackle Data Quality and Velocity Issues

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Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable.” Because it’s the norm, we’ve created many manual workarounds as temporary fixes for a growing problem — a problem that’s costs us precious money, time and performance. Continue reading “4 Steps to Tackle Data Quality and Velocity Issues”