Stop Hard Email Bounces with Real-Time Email Data Verification

email validataion.jpgNote: The following is a guest post by author Krista Barrick, an email verification specialist at a XVerify–one of SendGrid’s solution partners.

Many marketers don’t know the real risks involved when email bounces. Hard bounces, specifically, cause long-term deliverability problems and even damage your sender reputation. Continue reading “Stop Hard Email Bounces with Real-Time Email Data Verification”


The Importance of Mailing List Hygiene


Email list cleaning is vital for successful high-volume email marketing. So VoloMP contacted Bryan Jenkins of Impression Wise to get his take on what large-volume mailers need to do keep their lists healthy and stealthy. Jenkins goes into great detail on how to get the most bang for your email list hygiene buck. Continue reading “The Importance of Mailing List Hygiene”

Why All Email Validation Services Are Not Created Equal

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OK, so you decided to start sending emails to your customers, leads or prospects, but you just realized that after attempting to upload your list into Mailchimp, SendGrid, ExactTarget, Constant Contact or one of a handful of other ESPs (email service providers), they shut you down before your list was even fully uploaded. WOW, that’s a shocker. Considering that you haven’t sent an email to any of these people ever, or in a very long time, why would this come as a shock? It shouldn’t – The simple fact is that 2-3% of all email address are abandoned, become inactive or are changed every month. Continue reading “Why All Email Validation Services Are Not Created Equal”

How to Judge Data Quality in 5 Steps

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You would be forgiven as a programmatic trader, searching through hundreds of different data segments from dozens of data vendors within your various DSP’s, for thinking that all third-party data is the same. However, understanding the differences between data providers and the segmentation they offer to the market can prove critical in ensuring the Continue reading “How to Judge Data Quality in 5 Steps”

Email Verification and Hygiene – Best Practices for Marketers

Remember the phrase, “Garbage in, garbage out”? The saying has never been more relevant and applicable when it comes to email. It does not matter how compelling your content or offer may be, if you are sending to an email address that will not receive your message, they will not see it. Use email verification and hygiene to cleanse your list and ensure you are sending to only valid and safe emails. Continue reading “Email Verification and Hygiene – Best Practices for Marketers”

General Data Protection Regulation – What Does It Mean For Digital Marketers?

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Disclaimer – I’m not a lawyer, so this is not legal advice. I’ve chewed through the regulations and I have gained a fairly clear idea of what the changes are, and am highlighting them below. I’m also focusing on what this means for marketers – but these regulations reach far and wide, to any personal data. Continue reading “General Data Protection Regulation – What Does It Mean For Digital Marketers?”

5 Reasons Why Customers will Thank You for Using Contact Validation

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Contact validation is commonly used to prevent fraud and build businesses. The business case for contact validation is well established, and these tools are essential to protect and build your business. However, did you know that your customers benefit from validation, too? Continue reading “5 Reasons Why Customers will Thank You for Using Contact Validation”