Businesses and consumers alike rely on emails for information and as a primary communication channel. As a result, email marketing is a high priority for businesses of all types and sizes. Continue reading “Email Validation: A Critical Success Factor in Email Marketing”
It’s undeniable; data is a hot topic right now for us marketers. Scratch that, data is a hot topic everywhere. Whether you’re the CEO, IT specialist or social media expert, data is part of conversations in every department, and is likely an agenda item for most meetings. But when you talk about data that is important to your business, are you considering the data that makes up your contact database? Just think about how important this information is. Continue reading “The Top 5 Benefits of Contact Validation – Smart Data Leads to Smart Campaigns”
Email is one of the most prolific and effective forms of marketing. However, a successful email program is more than just compelling copy and beautiful creative. It also requires a high-quality list of engaged subscribers. Keeping a clean list — one that’s free of invalid email addresses, spam traps and purchased addresses — not only ensures you’re sending exclusively to subscribers who are actively engaged with your brand and want to receive its emails, but it can also help you reach the inbox. Continue reading “Poor List Hygiene? Email List Validation Services Can Help”
Whether you’ve been an email marketer for several years or you’re fresh on the scene, there’s a good chance you’ve heard the term email validation.
Email validation is often touted as one of the most powerful ways to improve email deliverability, so it’s probably something you should do, right? Continue reading “The 5 Most Important Facts About Email Validation”
Last night, while idly perusing his inbox, my colleague Peter got an email he didn’t expect.
While the contents (and particularly the attachments) can’t be entered into here, it was enough to make Ron Jeremy blush. Continue reading “The Importance of Email Validation”
Why Email Verification?
Email verification utilizes a unique link to ensure that an email account belongs to a real, individual user and not an internet bot.
Cleaning out your contacts list is essential to the success of lasting brand-consumer relationships. Continue reading “Email Verification: 3 Reasons Why Your CRM List is Useless Without It”
While email marketing is still one of the best ways to drive sales and communicate with customers, email in general does have its quirks. So many things are constantly changing, like the email addresses of your audience, ISP regulations for spam, and what type of content gets the most engagement from readers. Email delivery is a fickle beast. Continue reading “3 Smart Ways to Spring-Clean Your Email Marketing List”
As a marketer, your database is one of your most prized possessions. You need a healthy stream of new prospects coming in, and you need to grow your lists and keep them producing. With that in mind, it’s easy to be tempted by purchased lists: a few clicks and voila, you have a brand new, shiny list to target! Your job is made that much simpler. But wait! Resist the temptation and remember the Permission-Based Marketing policy! It’s kind of like an angel on your shoulder, telling you to build your lists the right way. Continue reading “5 Ways to Generate a Clean List”
Email is a powerful medium. It has a unique combination of scale and speed. It’s one of the few levers marketers have to drive short-term results, from online revenue to event registration to app downloads and so on. And because it is relatively low-cost on a per-piece or cost-per-thousand (CPM) basis, it doesn’t get the planning and discipline that a channel like direct mail does, especially in the retail industry. Continue reading “Reducing chaos and stress in email marketing”
Throughout the years, email marketing has remained one of the most effective ways to convert prospects, as well as existing customers, into sales and revenue. Continue reading “8 Ways to Improve Your Email Marketing Performance”