3 Smart Ways to Spring-Clean Your Email Marketing List

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While email marketing is still one of the best ways to drive sales and communicate with customers, email in general does have its quirks. So many things are constantly changing, like the email addresses of your audience, ISP regulations for spam, and what type of content gets the most engagement from readers. Email delivery is a fickle beast. Continue reading “3 Smart Ways to Spring-Clean Your Email Marketing List”

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5 Ways to Generate a Clean List

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As a marketer, your database is one of your most prized possessions. You need a healthy stream of new prospects coming in, and you need to grow your lists and keep them producing. With that in mind, it’s easy to be tempted by purchased lists: a few clicks and voila, you have a brand new, shiny list to target! Your job is made that much simpler. But wait! Resist the temptation and remember the Permission-Based Marketing policy! It’s kind of like an angel on your shoulder, telling you to build your lists the right way. Continue reading “5 Ways to Generate a Clean List”

Reducing chaos and stress in email marketing

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Email is a powerful medium. It has a unique combination of scale and speed. It’s one of the few levers marketers have to drive short-term results, from online revenue to event registration to app downloads and so on. And because it is relatively low-cost on a per-piece or cost-per-thousand (CPM) basis, it doesn’t get the planning and discipline that a channel like direct mail does, especially in the retail industry. Continue reading “Reducing chaos and stress in email marketing”