OVERCOMING DELIVERABILITY CHALLENGES

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The email marketing landscape has seen a lot of change in the last few years. The emergence of mobile, new apps, contextual marketing, consumer demand for personalization, new legislation, and so on, creates an ever-growing list of priorities for email marketers. Through it all, one area remains the bedrock of successful programs – deliverability. Ensuring continual inboxing to your subscribers leads to higher opens, conversions, and revenue. Unfortunately, deliverability also happens to be one of the least understood areas in the email lexicon. Continue reading “OVERCOMING DELIVERABILITY CHALLENGES”

Email Validation Versus Verification

We were having a discussion with Brad Owen, CEO of an email cleansing platform, on the state of the email list cleansing industry. If you go to that link, you’ll find a lot of players in the market – many of which we’ve tested and used for our clients. We struck up a relationship with Neverbounce (now a sponsor of the blog) because their system did an extraordinary job of verifying our newsletter list and our clients’ lists. Continue reading “Email Validation Versus Verification”