How to Tackle Data Quality and Velocity Issues – 4 Steps


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The fact is, marketers are now very nonchalant about poor quality prospect as well as customer data. A recent reliable data shows that about 60 percent of organizations use unreliable customer data. The B2B companies are also culprits of this mess, the same survey shows that about 25% of a regular B2B company operates with inaccurate database in terms of customers information. The reason is associated with the several manual techniques which only serve as temporal and quick fixes when it comes to users information collation. At the end of the day, marketers end up incurring more costs, wasting more time and getting little result. Continue reading “How to Tackle Data Quality and Velocity Issues – 4 Steps”