How to Use Customer Data Without Being Creepy

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As a modern marketer with practically unlimited consumer data at your fingertips, it’s not uncommon to feel a little bit like Big Brother. The sheer volume of information available to you is impressive and can help fuel a positive experience for your prospects—but, if mishandled, can be downright unnerving. If your marketing gives your audience the creeps, it will turn them off from your brand. Continue reading “How to Use Customer Data Without Being Creepy”

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